We'll build a Predictable Sales Pipeline and Close Deals for you
Turn Your Ideal Market into Booked Sales Conversations
Propel Marketing builds structured outbound systems that generate qualified leads, close deals for you, or deliver end-to-end client acquisition powered by our Australian and global teams.
Trusted by Companies Across Australia & Globally
Insight
Most outbound fails because it’s rushed, unstructured, or disconnected from the sales process. We take a different approach aligning your market, messaging, outreach, and qualification into a single, repeatable system. From there, you choose the model: we generate qualified meetings for your team, manage the closing process on your behalf, or deliver end-to-end client acquisition.
How We Generate Qualified Sales Meetings
1. Market & Offer Alignment
We work closely with you to understand your business, offer, and ideal customer profile. From there, we define your total addressable market and identify the decision-makers most likely to engage and convert.
2. Campaign Setup & Messaging
Our team builds targeted prospect lists and campaign messaging that accurately represents your brand. Scripts and sequences are developed to position your offer clearly and start relevant, value-driven conversations.
3. Phone, Email and LinkedIn Outreach & Qualification
Prospects are engaged through live outbound campaigns and qualified using structured criteria. Feedback from real conversations is used to continuously refine messaging and improve campaign performance.
4. Meetings Booked & Handover
Qualified sales meetings are booked directly into your calendar with detailed notes and context. Your sales team enters each conversation informed, prepared, and speaking with decision-makers who have genuine intent.
Closing
How We Close Sales Opportunities
Discovery
We host the initial sales meeting to understand the prospect’s business, challenges, and priorities. This conversation validates fit, confirms intent, and ensures the opportunity aligns with your offer before progressing further.
Solution
We position your solution clearly against the prospect’s needs and decision criteria. Objections are addressed in real time, and the commercial value is framed in a way that resonates with stakeholders involved in the buying process.
Decision
We manage follow-up with the internal champion, coordinate next steps, and guide stakeholders toward a clear decision. This stage focuses on momentum, alignment, and removing friction that can stall deals.
Close
We finalise terms, support internal approvals, and drive the opportunity through to close. Once agreed, outcomes are confirmed and documented, ensuring a clean handover and a closed deal.
Outbound Channels Used to Generate Qualified Meetings
Direct Phone Outreach
We engage decision-makers through structured, one-to-one conversations. This allows us to qualify interest in real time, handle objections as they arise, and ensure meetings are booked with prospects who understand your offer and are open to further discussion.
LinkedIn Outreach
We run targeted LinkedIn campaigns to connect with decision-makers within your ideal accounts. Messaging is personalised, sequenced, and designed to support conversations already happening across other channels.
Email Outreach
We deploy carefully written email sequences to introduce your offer, reinforce key messages, and create additional touchpoints with prospects who prefer written communication.
New Client Secured in 60 Days
"We launched an outbound campaign targeting technology recruitment companies and secured a new client within the first 60 days. A second deal is currently in contract stage, with a further pipeline of qualified opportunities in progress. Based on current momentum, we expect multiple additional conversions as the campaign continues to mature."
Bhaskar Nandy – CEO - Minutes to Seconds
Closed Deals and Scaled ROI
"We worked with Carter and the Propel team for over six months and closed two strong mid-sized organisations through the starter campaign. The approach was strategic, well-executed, and delivered consistent results. Off the back of this performance, we’re now doubling resources to scale what has already proven to be a strong return on investment."
Ken Chow - Accounts Director - Fuel Agency
20 Sales-Qualified Leads in 90 Days
"We targeted SME business directors as our primary decision-makers and saw strong early traction. Within the first three months, the campaign is forecast to generate 20 sales-qualified leads and 10 formal proposals, with several opportunities expected to close shortly after. Based on performance to date, we’re increasing resources and delivery capacity to support accelerated growth. "
Benjamin Roberts- Founder - Disrupt Radio
Models
Choose the Model That Fits Your Business
Every business requires a different level of involvement.
Choose the model that fits your team, budget, and growth goals.
Lead Generation (You Close)
We manage the outbound process from targeting and outreach through to fully qualified meetings booked directly into your calendar. Opportunities are generated, prepared, and strategically progressed for your team to close.
What’s included:
Choice of Australian-based or offshore outbound team
Targeted outreach to decision-makers
Live qualification before booking meetings
Brand-aligned scripts and messaging
Reporting, tracking, and optimisation
Created for businesses that want professionally managed outreach and lead generation
End-to-End (We Call + We Close)
We manage the entire outbound and sales process — from targeting and outreach through to closed deals. Our team engages prospects, hosts meetings, handles objections, and progresses opportunities to deliver new clients.
What’s included:
Choice of Australian-based or offshore outbound team
Targeted outreach to decision-makers
Hosted meetings + objection handling
Deals progressed through to close
Reporting, tracking, and optimisation
Built to deliver new clients through fully managed outbound and closing.
Sales Closing (We Close Your Leads)
We manage the sales process using leads supplied by your team from first engagement through to closed deals. Opportunities are engaged, qualified, strategically progressed, and managed by our experienced closers to deliver new consistently.
What’s included:
Choice of Australian-based or offshore outbound team
Hosted meetings using your leads
Structured sales conversations + follow-up
Objection handling + next steps managed
Reporting, tracking, and optimisation
Built to convert your existing pipeline into revenue.
TESTIMONIALS
Results From Real B2B Campaigns
We focus on outcomes that matter qualified meetings, strong attendance, and real sales pipeline. Campaigns are managed by a dedicated outbound team and refined through real market conversations, not guesswork. This structured approach has helped B2B companies consistently generate pipeline and achieve meaningful returns on investment.
The focus shifted from volume to quality, and the results followed.
We began working with Reach LX in early 2025. Within the first 30 days, the campaign generated $31,000 in closed revenue and resulted in four proposals submitted to mid-market organisations. Based on this early success, we have since scaled their campaign to include four full-time business development representatives, actively engaging prospects across both the United Kingdom and Australia. - Paul Findlay
What others are saying
New Client Secured in 60 Days
"We launched an outbound campaign targeting technology recruitment companies and secured a new client within the first 60 days. A second deal is currently in contract stage, with a further pipeline of qualified opportunities in progress. Based on current momentum, we expect multiple additional conversions as the campaign continues to mature."
Bhaskar Nandy – CEO - Minutes to Seconds
Closed Deals and Scaled ROI
"We worked with Carter and the Propel team for over six months and closed two strong mid-sized organisations through the starter campaign. The approach was strategic, well-executed, and delivered consistent results. Off the back of this performance, we’re now doubling resources to scale what has already proven to be a strong return on investment."
Ken Chow - Accounts Director - Fuel Agency
20 Sales-Qualified Leads in 90 Days
"We targeted SME business directors as our primary decision-makers and saw strong early traction. Within the first three months, the campaign is forecast to generate 20 sales-qualified leads and 10 formal proposals, with several opportunities expected to close shortly after. Based on performance to date, we’re increasing resources and delivery capacity to support accelerated growth. "
Benjamin Roberts- Founder - Disrupt Radio
TESTIMONIALS
From 10 Leads in 1 Month 4 Went on to Close
"I've tried many agencies over the years and not one of them has been successful recently we tried Carter from Propel and the service they've been providing has been absolutely excellent they're very professional they have highly skilled people but most importantly the results the results have been great last month he booked 10 appointments and in those 10 appointments eight of them turned up and four of them have gone on to want to purchase something this is by far the best result we've ever had I highly recommend Carter"
MEeting Agenda
What Happens on the 30-Minute Strategy Call
The goal is to understand your business, assess fit, and determine whether outbound is the right approach for your growth. If we don’t believe we can deliver value, we’ll be upfront about it.
On the call, we will discuss:
1. Understand Your Business & Goals
We’ll start by learning about your offer, ideal customer profile, deal size, and growth targets to clearly define what success looks like for your business.
2. Assess Fit for Outbound
We’ll evaluate whether outbound makes sense for your market and sales process, what approach would be most effective, and what results are realistic based on similar campaigns.
3. Walk Through the Process
We’ll explain how campaigns are structured, how prospects are qualified, and how meetings are booked, so you have full visibility into how everything works.
4. Align on Next Steps
If there’s a clear fit, we’ll outline what a potential engagement could look like. If not, we’ll tell you honestly — no pressure to move forward.
Low-Risk Starting Point
All engagements begin with a 30-day pilot period, giving both sides the opportunity to assess fit, performance, and alignment before committing to a longer-term partnership.
Ready to See If This Works for Your Business?
Outbound isn’t right for every business — and we’re upfront about that. This 30-minute call is designed to understand your goals, assess fit, and walk through whether our outbound and sales models make sense for your situation. No pressure, no obligation.
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